Betsson now holds two of the world’s most respected online gambling licenses, which has allowed the company to grow freely and become the household name that they are today. The company first obtained a gambling license in the United Kingdom before being granted one by the gambling commission of Malta. The company stopped being known as Cherry in early 2006, when they rebranded to Betsson, which is the name for which they are known today. That’s why you’ll find Net Entertainment games on every Betsson casino! The company is a minority shareholder of Net Ent, and has contributed to their success and growth.

The company later changed its name and became better known as Cherry, and they managed to acquire a good number of shares of NetEnt back in 1998.Įver since then, Betsson has had strong ties to the online casino game developers, and that’s one of the reasons why almost every single Betsson product is, in one way or another, associated with the NetEnt brand. The origins of Betsson can be traced back to the late sixties, when two Swedes invested money into creating a company that mainly served the purpose of developing slot machines that were later sold to casinos. If you’ve ever played in a Betsson casino (or if you’ve been thinking of doing so), then go ahead and stay with us until the end! Betsson Company History – The Origins of a Giant Given their influence in the world of gambling, we’ve decided to create an in-depth overview of what the company stands for, who they are, the sites that they own, and the services that they offer to gamblers from all around the world. They haven’t always been the online casino specialists that they are today, and it has taken them blood, sweat, and tears to get to where they are today. This company started small, producing only slot machines that were then sold to online casinos. The company, however, has been around for far longer than their online gambling websites. Betsson has been around for what feels like a very long time, and they have grown to become one of the most influential figures in online gambling in the past 20 years. Their flagship site, known as the Betsson Casino, is one of the most heavily marketed online casinos on the planet, hosting players from almost every single corner of the world. Betsson is one of the biggest names in world gambling.

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